/* ==========================================================================
   PitchLayer / ClarityPath — shared design system
   Bold-italic headings, uppercase micro-labels, gradient accents, rounded cards.
   ========================================================================== */

:root {
  --ink: #0f1222;
  --ink-soft: #4b4f66;
  --paper: #ffffff;
  --paper-soft: #f6f5ff;
  --line: #e6e4f5;

  --indigo: #4f46e5;
  --violet: #9333ea;
  --cyan: #06b6d4;
  --pink: #ec4899;

  --gradient-primary: linear-gradient(120deg, var(--indigo), var(--violet));
  --gradient-accent: linear-gradient(120deg, var(--violet), var(--cyan));
  --gradient-warm: linear-gradient(120deg, var(--violet), var(--pink));

  --radius-lg: 28px;
  --radius-md: 18px;
  --radius-sm: 10px;

  --shadow-card: 0 20px 60px -25px rgba(79, 70, 229, 0.35);
  --shadow-soft: 0 10px 30px -15px rgba(15, 18, 34, 0.15);

  --maxw: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

.wrap {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0 24px;
}

h1, h2, h3, h4 {
  font-family: 'Archivo', 'Inter', sans-serif;
  font-weight: 700;
  line-height: 1.08;
  letter-spacing: -0.01em;
  margin: 0 0 0.4em;
}
/* Italic reserved for the big display statements (h1/h2) — a deliberate
   brand flourish used sparingly. Card-level headings (h3/h4) stay upright
   so dense grids read clean rather than busy. */
h1, h2 { font-style: italic; }
h3, h4 { font-style: normal; line-height: 1.25; }

h1 { font-size: clamp(2.4rem, 5vw, 4.2rem); }
h2 { font-size: clamp(1.9rem, 3.6vw, 2.8rem); }
h3 { font-size: clamp(1.3rem, 2.2vw, 1.6rem); }
h4 { font-size: 1.1rem; }

p { margin: 0 0 1em; color: var(--ink-soft); }
p.lead { font-size: 1.2rem; color: var(--ink-soft); max-width: 640px; }

.micro-label {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: 'Inter', sans-serif;
  font-weight: 700;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #0e7490;
}
.micro-label::before {
  content: '';
  width: 20px;
  height: 2px;
  background: var(--gradient-accent);
  border-radius: 2px;
}

.gradient-text {
  background: var(--gradient-primary);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.gradient-text-accent {
  background: var(--gradient-accent);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

/* ---------- buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 14px 26px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.95rem;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease;
  white-space: nowrap;
}
.btn-primary {
  background: var(--gradient-primary);
  color: #fff;
  box-shadow: var(--shadow-card);
}
.btn-primary:hover { transform: translateY(-2px); }
.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--line);
}
.btn-ghost:hover { border-color: var(--cyan); color: #0e7490; }
.btn-sm { padding: 10px 18px; font-size: 0.85rem; }

/* ---------- nav ---------- */
header.site-nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 255, 255, 0.85);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.nav-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 24px;
}
.brand {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: 'Archivo', sans-serif;
  font-weight: 700;
  font-style: italic;
  font-size: 1.3rem;
}
.brand .mark {
  width: 46px;
  height: auto;
  flex-shrink: 0;
  display: block;
}
.product-mark {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 18px;
}
.product-mark img {
  width: 40px;
  height: auto;
}
.product-mark span {
  font-family: 'Archivo', sans-serif;
  font-weight: 700;
  font-style: italic;
  font-size: 1.3rem;
  letter-spacing: -0.02em;
}
.product-mark .clarity { color: var(--ink); }
.product-mark .path {
  background: var(--gradient-primary);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.brand .sub {
  font-style: normal;
  font-family: 'Inter', sans-serif;
  font-weight: 700;
  font-size: 0.6rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-soft);
  display: block;
  margin-top: -2px;
}
nav.links {
  display: flex;
  align-items: center;
  gap: 2px;
  font-size: 0.85rem;
  font-weight: 600;
}
nav.links a {
  position: relative;
  color: var(--ink-soft);
  white-space: nowrap;
  padding: 8px 4px;
  margin: 0 9px;
  transition: color 0.18s ease, transform 0.18s ease;
}
nav.links a::after {
  content: "";
  position: absolute;
  left: 2px;
  right: 2px;
  bottom: 2px;
  height: 2px;
  border-radius: 2px;
  background: var(--cyan);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.22s ease;
}
nav.links a:hover {
  color: #0e7490;
  transform: translateY(-1px);
}
nav.links a:hover::after { transform: scaleX(1); }
nav.links a.active {
  color: #fff;
  padding: 8px 14px;
  border-radius: 999px;
  background: var(--gradient-primary);
  box-shadow: 0 8px 20px -10px rgba(79, 70, 229, 0.55);
}
nav.links a.active::after { display: none; }
nav.links a.active:hover { color: #fff; transform: translateY(-1px); }
.nav-cta { display: flex; align-items: center; gap: 10px; }
.nav-toggle {
  display: none;
  flex-direction: column;
  background: var(--paper-soft);
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  cursor: pointer;
  width: 40px;
  height: 40px;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
.nav-toggle span {
  display: block;
  width: 18px;
  height: 2px;
  background: var(--ink);
  margin: 3px 0;
  border-radius: 2px;
  transition: transform 0.2s ease, opacity 0.2s ease;
}
.nav-toggle:hover { border-color: var(--cyan); background: rgba(6, 182, 212, 0.08); }
.nav-toggle:hover span { background: #0e7490; }
.nav-toggle.open span:nth-child(1) { transform: translateY(5px) rotate(45deg); }
.nav-toggle.open span:nth-child(2) { opacity: 0; }
.nav-toggle.open span:nth-child(3) { transform: translateY(-5px) rotate(-45deg); }

@media (max-width: 1040px) {
  nav.links {
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: #fff;
    flex-direction: column;
    align-items: stretch;
    padding: 14px;
    border-bottom: 1px solid var(--line);
    display: none;
    gap: 4px;
    box-shadow: var(--shadow-soft);
  }
  nav.links.open { display: flex; }
  nav.links a { margin: 0; padding: 12px 16px; border-radius: var(--radius-sm); }
  nav.links a::after { display: none; }
  nav.links a:hover { color: #0e7490; background: rgba(6, 182, 212, 0.08); transform: none; }
  nav.links a.active { box-shadow: none; }
  .nav-toggle { display: flex; }
  .nav-cta .btn-ghost { display: none; }
}

@media (max-width: 400px) {
  .nav-row { padding: 14px 16px; }
  .brand span { display: none; }
  .nav-cta { gap: 6px; }
  .nav-cta .btn-primary { padding: 10px 16px; font-size: 0.82rem; }
}

/* ---------- sections ---------- */
section { padding: 96px 0; }
section.tight { padding: 64px 0; }
.section-head { max-width: 720px; margin-bottom: 48px; }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }

.bg-soft { background: var(--paper-soft); }
.bg-ink { background: var(--ink); color: #fff; }
.bg-ink p { color: #c7c9e0; }
.bg-ink h1, .bg-ink h2, .bg-ink h3, .bg-ink h4 { color: #fff; }
.bg-ink .micro-label { color: #b9a7ff; }
.bg-ink .micro-label::before { background: var(--gradient-warm); }
.bg-ink .btn-ghost { color: #fff; border-color: rgba(255, 255, 255, 0.4); }
.bg-ink .btn-ghost:hover { border-color: #fff; color: #fff; }

.bg-gradient {
  background: var(--gradient-primary);
  color: #fff;
}
.bg-gradient p { color: rgba(255,255,255,0.85); }
.bg-gradient h2, .bg-gradient h1 { color: #fff; }

/* ---------- hero ---------- */
.hero { padding: 80px 0 90px; position: relative; overflow: hidden; }
.hero::before {
  content: '';
  position: absolute;
  top: -180px;
  right: -160px;
  width: 520px;
  height: 520px;
  background: var(--gradient-accent);
  filter: blur(120px);
  opacity: 0.35;
  border-radius: 50%;
  z-index: -1;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 56px;
  align-items: center;
}
@media (max-width: 900px) {
  .hero-grid { grid-template-columns: 1fr; }
}
.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 32px; }

/* hero proof strip — a few large numbers, Apple-style restraint (no card chrome) */
.hero-stats { display: flex; gap: 40px; flex-wrap: wrap; margin: 40px 0 28px; }
.hero-stats .stat { text-align: left; padding: 0; }
.hero-stats .stat .num { font-size: clamp(1.9rem, 3vw, 2.5rem); }
.hero-stats .stat .cap { max-width: 160px; line-height: 1.3; }

/* wide horizontal hero card — problem statement + next-best-action + methodology, side by side */
.hero-card-row { display: grid; grid-template-columns: 1.5fr 1fr 1fr; gap: 32px; align-items: center; }
@media (max-width: 780px) {
  .hero-card-row { grid-template-columns: 1fr; gap: 20px; }
}

/* homepage wave background wash — masked so the pulse lines never cross the
   headline/quote/lead text column as a stray ruler; they only read where
   they belong, behind the Coverage Check card on the right. */
.hero-wave::after {
  content: '';
  position: absolute;
  inset: 0;
  z-index: -1;
  opacity: 0.8;
  background:
    radial-gradient(ellipse 640px 460px at 24% 34%, rgba(255,255,255,0.96) 0%, rgba(255,255,255,0.6) 55%, rgba(255,255,255,0) 100%),
    linear-gradient(90deg, rgba(255,255,255,0.7) 0%, rgba(255,255,255,0.32) 45%, rgba(255,255,255,0.12) 100%),
    url('../img/hero-wave-bg.svg') center -160px/cover no-repeat;
  -webkit-mask-image: linear-gradient(to right, transparent 0%, transparent 44%, rgba(0,0,0,0.55) 58%, black 74%, black 100%);
  mask-image: linear-gradient(to right, transparent 0%, transparent 44%, rgba(0,0,0,0.55) 58%, black 74%, black 100%);
}
@media (max-width: 900px) {
  /* hero column stacks to full-width below 900px, so there's no longer a
     "safe" right column to reveal the lines behind — fade them out entirely
     rather than let them cross the stacked text. */
  .hero-wave::after { opacity: 0; }
}

/* Proof, Not Promises — same decorative pulse-line wash as the hero, kept
   out of the section headline and faded down to a quiet texture behind the
   proof cards rather than a hard line across the section. */
.proof-wave { position: relative; overflow: hidden; }
.proof-wave::after {
  content: '';
  position: absolute;
  inset: 0;
  z-index: 0;
  background: url('../img/hero-wave-bg.svg') center/cover no-repeat;
  opacity: 0.35;
  -webkit-mask-image: linear-gradient(to bottom, transparent 0%, transparent 20%, black 42%, black 100%);
  mask-image: linear-gradient(to bottom, transparent 0%, transparent 20%, black 42%, black 100%);
}
.proof-wave > .wrap { position: relative; z-index: 1; }

/* photo card used in About / Services heroes */
.hero-photo {
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-card);
  line-height: 0;
}
.hero-photo img { width: 100%; height: 100%; object-fit: cover; display: block; }

/* ---------- cards / grids ---------- */
.grid { display: grid; gap: 24px; }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }
.span-2 { grid-column: span 2; }
@media (max-width: 920px) {
  .grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 620px) {
  .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; }
  /* A card spanning 2 explicit columns forces the browser to add an
     implicit extra column once the grid collapses to one column here,
     which drags every other card back into an unwanted 2-up layout.
     Cancel the span so everything stacks cleanly on narrow screens. */
  .span-2 { grid-column: span 1; }
}

a.card { text-decoration: none; color: inherit; display: block; }
.card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 30px;
  box-shadow: var(--shadow-soft);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.card:hover { transform: translateY(-4px); box-shadow: var(--shadow-card); }
.icon-chip {
  width: 46px;
  height: 46px;
  border-radius: var(--radius-sm);
  background: var(--gradient-primary);
  display: flex;
  align-items: center;
  justify-content: center;
  color: #fff;
  font-weight: 700;
  font-family: 'Archivo', sans-serif;
  margin-bottom: 18px;
}
.card.warm .icon-chip { background: var(--gradient-warm); }
.card.accent .icon-chip { background: var(--gradient-accent); }
.gap-metric {
  display: flex;
  align-items: baseline;
  gap: 8px;
  margin-top: 16px;
  padding-top: 14px;
  border-top: 1px solid var(--line);
}
.gap-metric .num {
  font-family: 'Archivo', sans-serif;
  font-weight: 700;
  font-style: italic;
  font-size: 1.4rem;
  background: var(--gradient-primary);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  flex-shrink: 0;
}
.card.warm .gap-metric .num { background: var(--gradient-warm); -webkit-background-clip: text; background-clip: text; color: transparent; }
.card.accent .gap-metric .num { background: var(--gradient-accent); -webkit-background-clip: text; background-clip: text; color: transparent; }
.gap-metric .label { font-size: 0.78rem; color: var(--ink-soft); line-height: 1.3; }

.card-flat {
  border-radius: var(--radius-lg);
  padding: 36px;
  background: var(--paper-soft);
  border: 1px solid var(--line);
}

.tag {
  display: inline-block;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 5px 12px;
  border-radius: 999px;
  background: var(--paper-soft);
  color: #0e7490;
  border: 1px solid var(--line);
  margin-bottom: 14px;
}

/* ---------- beta / limited-access notice ---------- */
.beta-banner {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  padding: 20px 24px;
  margin-bottom: 28px;
  border-radius: var(--radius-lg);
  background: linear-gradient(90deg, rgba(79,70,229,0.07), rgba(6,182,212,0.07));
  border: 1px solid rgba(79,70,229,0.18);
}
.beta-banner .beta-dot {
  flex: none;
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--gradient-accent);
  margin-top: 6px;
  box-shadow: 0 0 0 4px rgba(79,70,229,0.12);
}
.beta-banner p { margin: 4px 0 0; font-size: 0.9rem; color: var(--ink-soft); line-height: 1.5; }
.beta-banner p a { color: var(--indigo); font-weight: 700; }

/* ---------- stat row ---------- */
.stat {
  text-align: center;
  padding: 20px;
}
.stat .num {
  font-family: 'Archivo', sans-serif;
  font-weight: 700;
  font-style: italic;
  font-size: clamp(2.2rem, 4vw, 3.2rem);
  background: var(--gradient-primary);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.stat .cap { font-size: 0.85rem; color: var(--ink-soft); margin-top: 6px; }
.stat.accent .num { background: var(--gradient-accent); -webkit-background-clip: text; background-clip: text; color: transparent; }

/* ---------- compact item list (dense rows — for short, numerous items that read empty as full cards) ---------- */
.item-list {
  display: grid;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  box-shadow: var(--shadow-soft);
  overflow: hidden;
}
.item-list.cols-2 { grid-template-columns: 1fr 1fr; }
.item-list.cols-3 { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 900px) {
  .item-list.cols-3 { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 620px) {
  .item-list.cols-2, .item-list.cols-3 { grid-template-columns: 1fr; }
}
.item-row {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  padding: 22px 26px;
  border-bottom: 1px solid var(--line);
}
.item-row:last-child { border-bottom: none; }
.item-row .item-chip {
  flex-shrink: 0;
  width: 36px;
  height: 36px;
  border-radius: 10px;
  background: var(--gradient-primary);
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-family: 'Archivo', sans-serif;
  font-size: 0.82rem;
}
.item-row.warm .item-chip { background: var(--gradient-warm); }
.item-row.accent .item-chip { background: var(--gradient-accent); }
.item-row .item-text h4 { margin: 0 0 4px; font-size: 1rem; }
.item-row .item-text p { margin: 0; font-size: 0.9rem; }
.item-row .item-text .item-tie {
  margin-top: 10px;
  padding-top: 10px;
  border-top: 1px dashed var(--line);
  font-size: 0.82rem;
  color: var(--ink-soft);
}
.item-row .item-text .item-tie strong { color: #0e7490; font-weight: 700; }

/* ---------- buying-loop diagram (six non-linear jobs, looping) ---------- */
.loop-wrap { position: relative; height: 380px; margin: 8px auto 0; max-width: 420px; }
.loop-wrap::before {
  content: '';
  position: absolute; inset: 44px;
  border: 2px dashed var(--line);
  border-radius: 50%;
}
.loop-center {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
  width: 110px; height: 110px; border-radius: 50%;
  background: var(--gradient-primary); color: #fff;
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  text-align: center; z-index: 2; padding: 10px;
  box-shadow: var(--shadow-card);
}
.loop-center .lbl { font-size: 0.6rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.05em; opacity: 0.85; }
.loop-center .name { font-family: 'Archivo', sans-serif; font-weight: 700; font-style: italic; font-size: 1rem; margin-top: 3px; }
.loop-node {
  position: absolute; transform: translate(-50%, -50%);
  width: 94px; height: 94px; border-radius: 50%;
  background: #fff; border: 2px solid var(--line);
  display: flex; align-items: center; justify-content: center;
  text-align: center; font-size: 0.72rem; font-weight: 700; color: var(--ink);
  padding: 8px; line-height: 1.25;
  box-shadow: var(--shadow-soft);
}
.loop-node .step-num {
  position: absolute; top: -6px; left: -6px;
  width: 22px; height: 22px; border-radius: 50%;
  background: var(--gradient-accent); color: #fff;
  display: flex; align-items: center; justify-content: center;
  font-size: 0.66rem; font-weight: 700;
}
@media (max-width: 520px) {
  .loop-wrap { height: 320px; max-width: 320px; }
  .loop-node { width: 78px; height: 78px; font-size: 0.64rem; }
  .loop-center { width: 90px; height: 90px; }
}

/* ---------- content gap heatmap (persona x stage coverage grid) ---------- */
.heatmap-grid { display: grid; grid-template-columns: 132px repeat(4, minmax(0, 1fr)); gap: 6px; }
.heatmap-row { display: contents; }
.heatmap-label { font-size: 0.74rem; font-weight: 600; color: var(--ink); display: flex; align-items: center; padding-right: 8px; }
.heatmap-col-label { font-size: 0.64rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.03em; color: var(--ink-soft); text-align: center; padding-bottom: 8px; overflow-wrap: break-word; word-break: break-word; hyphens: auto; }
.heatmap-cell { height: 38px; border-radius: 8px; position: relative; }
.heatmap-cell::after { content: ''; position: absolute; top: 6px; right: 6px; width: 7px; height: 7px; border-radius: 50%; }
.heatmap-cell.strong { background: rgba(34,197,94,0.14); }
.heatmap-cell.strong::after { background: #22c55e; }
.heatmap-cell.weak { background: rgba(245,158,11,0.14); }
.heatmap-cell.weak::after { background: #f59e0b; }
.heatmap-cell.gap { background: rgba(239,68,68,0.12); border: 1px dashed rgba(239,68,68,0.5); }
.heatmap-cell.gap::after { background: #ef4444; }
.heatmap-count {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Archivo', sans-serif;
  font-size: 0.92rem;
  font-weight: 700;
  font-style: italic;
}
.heatmap-cell.strong .heatmap-count { color: #15803d; }
.heatmap-cell.weak .heatmap-count { color: #b45309; }
.heatmap-cell.gap .heatmap-count { color: #b91c1c; }
.heatmap-legend { display: flex; flex-wrap: wrap; gap: 8px 20px; margin-top: 18px; font-size: 0.76rem; color: var(--ink-soft); }
.heatmap-legend .dot-legend { display: inline-block; width: 10px; height: 10px; border-radius: 3px; margin-right: 6px; vertical-align: middle; }
.heatmap-legend .dot-legend.strong { background: #22c55e; }
.heatmap-legend .dot-legend.weak { background: #f59e0b; }
.heatmap-legend .dot-legend.gap { background: #ef4444; }

/* ---------- heatmap callout (Apple-style numbered marker + annotation) ---------- */
.heatmap-cell.callout { box-shadow: 0 0 0 2px #ec4899, 0 0 0 5px rgba(236,72,153,0.16); }
.heatmap-callout-marker {
  position: absolute;
  top: -8px;
  left: -8px;
  width: 20px;
  height: 20px;
  border-radius: 50%;
  background: var(--gradient-warm);
  color: #fff;
  font-size: 0.62rem;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 2px 6px rgba(236,72,153,0.45);
  z-index: 2;
}
.heatmap-annotation { display: flex; gap: 12px; align-items: flex-start; margin-top: 16px; padding: 14px 16px; border-radius: 12px; background: rgba(236,72,153,0.06); border: 1px solid rgba(236,72,153,0.25); }
.heatmap-annotation .marker { flex-shrink: 0; width: 22px; height: 22px; border-radius: 50%; background: var(--gradient-warm); color: #fff; font-size: 0.68rem; font-weight: 800; display: flex; align-items: center; justify-content: center; }
.heatmap-annotation p { margin: 0; font-size: 0.82rem; color: var(--ink); line-height: 1.5; }
.heatmap-annotation p strong { color: #ec4899; }
@media (max-width: 620px) {
  .heatmap-grid { grid-template-columns: 78px repeat(4, minmax(0, 1fr)); gap: 4px; }
  .heatmap-label { font-size: 0.62rem; }
  .heatmap-col-label { font-size: 0.52rem; line-height: 1.15; }
  .heatmap-cell { height: 34px; }
  .heatmap-count { font-size: 0.68rem; }
}

/* ---------- ladder / steps ---------- */
.step-row { display: flex; gap: 20px; align-items: flex-start; }
.step-num {
  flex-shrink: 0;
  width: 42px;
  height: 42px;
  border-radius: 12px;
  background: var(--gradient-primary);
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Archivo', sans-serif;
  font-weight: 700;
  font-style: italic;
}

.ladder-group {
  border-left: 3px solid var(--line);
  padding-left: 24px;
  margin-bottom: 40px;
}
.ladder-group .group-label {
  font-family: 'Inter', sans-serif;
  font-weight: 700;
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--indigo);
  margin-bottom: 16px;
  display: block;
}

/* ---------- table ---------- */
.table-scroll {
  overflow-x: auto;
  -webkit-overflow-scrolling: touch;
  border-radius: var(--radius-md);
  box-shadow: var(--shadow-soft);
}
.table-scroll-hint { display: none; margin: 10px 4px 0; font-size: 0.78rem; font-weight: 600; color: var(--ink-soft); }
table.compare {
  width: 100%;
  border-collapse: collapse;
  background: #fff;
  border-radius: var(--radius-md);
  overflow: hidden;
}
table.compare th, table.compare td {
  padding: 16px 20px;
  text-align: left;
  border-bottom: 1px solid var(--line);
  font-size: 0.92rem;
}
table.compare th { background: var(--paper-soft); font-weight: 700; }
table.compare td.yes { color: var(--indigo); font-weight: 700; }
table.compare td.no { color: #b9bccf; }
@media (max-width: 680px) {
  table.compare { min-width: 620px; }
  .table-scroll-hint { display: block; }
}

/* ---------- CTA banner ---------- */
.cta-banner {
  border-radius: var(--radius-lg);
  padding: 64px;
  text-align: center;
  background: var(--gradient-primary);
  color: #fff;
}
.cta-banner .btn-primary {
  background: #fff;
  color: var(--indigo);
  box-shadow: none;
}
.cta-banner .btn-ghost { border-color: rgba(255,255,255,0.5); color: #fff; }
.cta-banner.accent { background: var(--gradient-accent); }
.cta-banner.accent .btn-primary { color: var(--violet); }

@media (max-width: 620px) {
  .cta-banner { padding: 40px 24px; }
}

/* ---------- footer ---------- */
footer.site-footer {
  background: var(--ink);
  color: #c7c9e0;
  padding: 64px 0 32px;
}
footer.site-footer h4 { color: #fff; font-style: normal; font-size: 0.9rem; letter-spacing: 0.04em; }
footer.site-footer a { color: #c7c9e0; font-size: 0.92rem; }
footer.site-footer a:hover { color: #fff; }
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 32px;
  margin-bottom: 48px;
}
@media (max-width: 780px) {
  .footer-grid { grid-template-columns: 1fr 1fr; }
}
.footer-links { display: flex; flex-direction: column; gap: 10px; }
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.1);
  padding-top: 24px;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  font-size: 0.8rem;
  color: #8b8ea8;
}

/* ---------- forms ---------- */
.form-field { margin-bottom: 18px; }
.form-field label {
  display: block;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-bottom: 8px;
}
.form-field input, .form-field textarea, .form-field select {
  width: 100%;
  padding: 13px 16px;
  border-radius: var(--radius-sm);
  border: 1px solid var(--line);
  font-family: inherit;
  font-size: 0.95rem;
  background: #fff;
  color: var(--ink);
}
.form-field textarea { resize: vertical; min-height: 120px; }
.form-field input:focus, .form-field textarea:focus, .form-field select:focus {
  outline: none;
  border-color: var(--violet);
  box-shadow: 0 0 0 3px rgba(147, 51, 234, 0.12);
}

.two-col-toggle {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}
@media (max-width: 700px) { .two-col-toggle { grid-template-columns: 1fr; } }

.three-col-toggle {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 14px;
}
@media (max-width: 760px) { .three-col-toggle { grid-template-columns: 1fr; } }

.pill-radio {
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 20px;
  cursor: pointer;
  transition: border-color 0.15s ease, background 0.15s ease, transform 0.15s ease;
}
.pill-radio:hover { border-color: var(--violet); transform: translateY(-1px); }
.pill-radio.selected {
  border-color: var(--violet);
  background: var(--paper-soft);
  box-shadow: 0 0 0 1px var(--violet);
}

/* ---------- platform showcase (product mockups, Apple-style scroll story) ---------- */
.showcase-hero { text-align: center; padding-bottom: 0; }
.showcase-hero .lead { margin: 0 auto; }
.showcase-hero .hero-actions { justify-content: center; }

.product-frame {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-card);
}
.product-frame .frame-bar {
  display: flex;
  align-items: center;
  gap: 6px;
  padding: 14px 18px;
  background: var(--paper-soft);
  border-bottom: 1px solid var(--line);
}
.product-frame .frame-bar .dot { width: 10px; height: 10px; border-radius: 50%; flex-shrink: 0; }
.product-frame .frame-bar .dot.red { background: #ff5f57; }
.product-frame .frame-bar .dot.yellow { background: #febc2e; }
.product-frame .frame-bar .dot.green { background: #28c840; }
.product-frame .frame-bar .frame-title {
  margin-left: 8px;
  font-size: 0.74rem;
  font-weight: 700;
  color: var(--ink-soft);
  letter-spacing: 0.03em;
}
.product-frame .frame-body { padding: 30px; }

/* ---------- tier toggle (Light Pro / Premium, on frame-bar) ---------- */
.product-frame .frame-bar .tier-toggle {
  margin-left: auto;
  display: flex;
  gap: 4px;
  background: rgba(15,18,34,0.06);
  border-radius: 999px;
  padding: 3px;
  flex-shrink: 0;
}
.product-frame .frame-bar .tier-btn {
  border: none;
  background: transparent;
  font-family: 'Inter', sans-serif;
  font-size: 0.64rem;
  font-weight: 700;
  letter-spacing: 0.02em;
  color: var(--ink-soft);
  padding: 5px 12px;
  border-radius: 999px;
  cursor: pointer;
  transition: background 0.15s ease, color 0.15s ease;
  white-space: nowrap;
}
.product-frame .frame-bar .tier-btn.active { background: var(--gradient-primary); color: #fff; }
.premium-extra {
  display: none;
  margin-top: 16px;
  padding: 14px 16px;
  border-radius: 12px;
  background: rgba(147,51,234,0.06);
  border: 1px dashed rgba(147,51,234,0.35);
}
.premium-extra.show { display: block; }
.premium-extra p { margin: 0; font-size: 0.82rem; color: var(--ink-soft); line-height: 1.5; }
.premium-extra p strong { color: #9333ea; }
@media (max-width: 480px) {
  .product-frame .frame-bar { flex-wrap: wrap; row-gap: 8px; }
  .product-frame .frame-bar .tier-toggle { margin-left: auto; }
}

.frame-hero { max-width: 980px; margin: 56px auto 0; }

.story-row {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 64px;
  align-items: center;
}
.story-row.reverse { grid-template-columns: 1.15fr 0.85fr; }
.story-row.reverse .story-copy { order: 2; }
.story-row.reverse .story-visual { order: 1; }
@media (max-width: 900px) {
  .story-row, .story-row.reverse { grid-template-columns: 1fr; }
  .story-row.reverse .story-copy, .story-row.reverse .story-visual { order: initial; }
}
.story-copy .micro-label { margin-bottom: 14px; }

/* mini dashboard building blocks used inside .product-frame */
.dash-flex { display: flex; gap: 24px; }
.mini-sidebar {
  display: flex;
  flex-direction: column;
  gap: 4px;
  width: 138px;
  flex-shrink: 0;
  padding-right: 18px;
  border-right: 1px solid var(--line);
}
.mini-sidebar span {
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--ink-soft);
  padding: 8px 10px;
  border-radius: 8px;
}
.mini-sidebar span.active { background: var(--paper-soft); color: var(--violet); }

.roster-row { display: flex; align-items: center; gap: 12px; padding: 12px 0; border-bottom: 1px solid var(--line); }
.roster-row:last-child { border-bottom: none; }
.roster-avatar {
  width: 34px; height: 34px; border-radius: 50%;
  background: var(--gradient-primary); color: #fff;
  display: flex; align-items: center; justify-content: center;
  font-size: 0.72rem; font-weight: 700; flex-shrink: 0;
}
.roster-info { flex: 1; min-width: 0; }
.roster-info .name { font-weight: 600; font-size: 0.88rem; color: var(--ink); }
.roster-info .role { font-size: 0.76rem; color: var(--ink-soft); }
.status-dot { width: 9px; height: 9px; border-radius: 50%; flex-shrink: 0; position: relative; }
.status-dot.green { background: #22c55e; }
.status-dot.amber { background: #f59e0b; }
.status-dot.red { background: #ef4444; }
@media (prefers-reduced-motion: no-preference) {
  .status-dot.red::after {
    content: '';
    position: absolute;
    inset: 0;
    border-radius: 50%;
    background: #ef4444;
    animation: status-pulse 2.2s ease-out infinite;
  }
}
@keyframes status-pulse {
  0% { transform: scale(1); opacity: 0.55; }
  100% { transform: scale(2.6); opacity: 0; }
}
.status-label { font-size: 0.7rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.04em; white-space: nowrap; }
.status-label.green { color: #16a34a; }
.status-label.amber { color: #b45309; }
.status-label.red { color: #dc2626; }
.status-pair { display: flex; align-items: center; gap: 6px; flex-shrink: 0; }

.crm-badges { display: flex; gap: 10px; margin-bottom: 20px; flex-wrap: wrap; }
.crm-badges span {
  font-size: 0.72rem; font-weight: 700; padding: 6px 12px;
  border-radius: 999px; background: var(--paper-soft); border: 1px solid var(--line); color: var(--ink-soft);
}
.flow-arrow { text-align: center; color: var(--violet); font-size: 1.3rem; margin: 2px 0 18px; }

.action-row { display: flex; align-items: center; gap: 14px; padding: 14px 0; border-bottom: 1px solid var(--line); }
.action-row:last-child { border-bottom: none; }
.action-row .a-icon {
  width: 32px; height: 32px; border-radius: 8px; background: var(--gradient-accent); color: #fff;
  display: flex; align-items: center; justify-content: center; font-size: 0.75rem; font-weight: 700; flex-shrink: 0;
}
.action-row .a-text { flex: 1; min-width: 0; }
.action-row .a-text .a-title { font-size: 0.86rem; font-weight: 600; color: var(--ink); }
.action-row .a-text .a-why { font-size: 0.74rem; color: var(--ink-soft); }
.action-row .a-pill {
  font-size: 0.66rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.02em;
  padding: 5px 10px; border-radius: 999px; background: var(--paper-soft); color: #0e7490; white-space: nowrap; flex-shrink: 0;
}

.bar-row { margin-bottom: 16px; }
.bar-row:last-child { margin-bottom: 0; }
.bar-row .bar-label { display: flex; justify-content: space-between; gap: 12px; font-size: 0.8rem; margin-bottom: 6px; }
.bar-row .bar-label span:first-child { font-weight: 600; color: var(--ink); }
.bar-row .bar-label span:last-child { color: var(--ink-soft); flex-shrink: 0; }
.bar-track { height: 10px; background: var(--paper-soft); border-radius: 999px; overflow: hidden; }
.bar-fill { height: 100%; border-radius: 999px; background: var(--gradient-primary); }
.bar-fill.accent { background: var(--gradient-accent); }
.bar-fill.warm { background: var(--gradient-warm); }

.radar-wrap { position: relative; height: 260px; margin: 10px auto 0; max-width: 320px; }
.radar-wrap::before {
  content: '';
  position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
  width: 76%; height: 76%; max-width: 240px; max-height: 240px;
  border: 1.5px dashed var(--line); border-radius: 50%;
}
.radar-line { position: absolute; background: var(--line); z-index: 0; }
.radar-line.vert { left: 50%; width: 2px; height: 40%; transform: translateX(-50%); }
.radar-line.horiz { top: 50%; width: 40%; height: 2px; transform: translateY(-50%); }
.radar-line.top { top: 10%; }
.radar-line.bottom { top: 50%; }
.radar-line.left { left: 10%; }
.radar-line.right { left: 50%; }
.radar-line.engaged { background: linear-gradient(180deg, var(--indigo), var(--cyan)); }
.radar-center {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
  width: 68px; height: 68px; border-radius: 50%; background: var(--gradient-primary); color: #fff;
  display: flex; align-items: center; justify-content: center; font-size: 0.7rem; font-weight: 700; text-align: center; z-index: 2;
  box-shadow: 0 4px 14px rgba(79,70,229,0.35);
}
.radar-node {
  position: absolute; transform: translate(-50%, -50%);
  width: 46px; height: 46px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-size: 0.66rem; font-weight: 700; color: #fff; text-align: center;
  z-index: 1;
}
.radar-node::after {
  content: ''; position: absolute; top: -2px; right: -2px;
  width: 13px; height: 13px; border-radius: 50%; border: 2px solid #fff;
}
.radar-node.engaged { background: var(--gradient-accent); box-shadow: 0 0 0 6px rgba(6,182,212,0.16); }
.radar-node.engaged::after { background: #22c55e; }
.radar-node.dim { background: #d8d9e6; color: var(--ink-soft); }
.radar-node.dim::after { background: #ef4444; }

.tile-row { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 16px; }
.dash-flex .tile-row { grid-template-columns: repeat(2, 1fr); gap: 12px; }
.dash-flex .mini-tile { padding: 14px; }
.dash-flex .mini-tile .mt-num { font-size: 1.5rem; }
@media (max-width: 620px) { .dash-flex .tile-row { grid-template-columns: 1fr; } }
.mini-tile { background: var(--paper-soft); border: 1px solid var(--line); border-radius: var(--radius-sm); padding: 18px; transition: transform 0.2s ease, border-color 0.2s ease; }
.mini-tile:hover { transform: translateY(-3px); border-color: var(--cyan); }
.mini-tile .mt-num {
  font-family: 'Archivo', sans-serif; font-weight: 700; font-style: italic; font-size: 1.9rem;
  background: var(--gradient-primary); -webkit-background-clip: text; background-clip: text; color: transparent;
}
.mini-tile.accent .mt-num { background: var(--gradient-accent); -webkit-background-clip: text; background-clip: text; color: transparent; }
.mini-tile.warm .mt-num { background: var(--gradient-warm); -webkit-background-clip: text; background-clip: text; color: transparent; }
.mini-tile .mt-cap { font-size: 0.76rem; color: var(--ink-soft); margin-top: 2px; }
.mini-tile .mt-trend { display: inline-flex; align-items: center; gap: 3px; font-size: 0.72rem; font-weight: 700; margin-top: 8px; }
.mini-tile .mt-trend.bad { color: #dc2626; }
.mini-tile .mt-trend.good { color: #16a34a; }
.mini-tile .mt-trend.neutral { color: var(--ink-soft); font-weight: 600; }
.mini-tile .mt-trend .arrow { font-size: 0.8rem; line-height: 1; }

.live-badge { display: inline-flex; align-items: center; gap: 6px; font-size: 0.68rem; font-weight: 700; letter-spacing: 0.04em; text-transform: uppercase; color: #16a34a; margin-left: auto; }
.live-badge .dot { width: 7px; height: 7px; border-radius: 50%; background: #22c55e; position: relative; flex-shrink: 0; }
@media (prefers-reduced-motion: no-preference) {
  .live-badge .dot::after {
    content: ''; position: absolute; inset: 0; border-radius: 50%; background: #22c55e;
    animation: status-pulse 2s ease-out infinite;
  }
}

@media (max-width: 620px) {
  .dash-flex { flex-direction: column; }
  .mini-sidebar { flex-direction: row; flex-wrap: wrap; width: 100%; border-right: none; border-bottom: 1px solid var(--line); padding-right: 0; padding-bottom: 14px; }
  .tile-row { grid-template-columns: 1fr; }
  .action-row .a-pill { display: none; }
}

/* reveal-on-scroll (progressive enhancement; see main.js) */
.reveal { opacity: 0; transform: translateY(28px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.in-view { opacity: 1; transform: none; }

/* ---------- misc ---------- */
.divider { height: 1px; background: var(--line); margin: 0; }
.eyebrow-row { display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 16px; }
.quote-mark { font-size: 3rem; font-style: italic; color: var(--violet); line-height: 1; }

/* ---------- social proof: logo bar + testimonials (fill in once real customers exist) ---------- */
.logo-bar {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 48px;
  flex-wrap: wrap;
}
.logo-bar img {
  height: 28px;
  width: auto;
  filter: grayscale(1);
  opacity: 0.55;
  transition: opacity 0.2s ease, filter 0.2s ease;
}
.logo-bar img:hover { filter: grayscale(0); opacity: 1; }
@media (max-width: 620px) { .logo-bar { gap: 28px; } .logo-bar img { height: 22px; } }

.testimonial-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
@media (max-width: 900px) { .testimonial-grid { grid-template-columns: 1fr; } }
.testimonial-card { display: flex; flex-direction: column; height: 100%; }
.testimonial-card .quote-mark { margin-bottom: 4px; }
.testimonial-card p { color: var(--ink); font-size: 1rem; flex: 1; }
.testimonial-person { display: flex; align-items: center; gap: 12px; margin-top: 18px; }
.testimonial-avatar {
  width: 42px; height: 42px; border-radius: 50%;
  background: var(--gradient-primary); color: #fff;
  display: flex; align-items: center; justify-content: center;
  font-family: 'Archivo', sans-serif; font-weight: 700; font-size: 0.82rem; flex-shrink: 0;
}
.testimonial-person .name { font-weight: 700; font-size: 0.88rem; color: var(--ink); }
.testimonial-person .role { font-size: 0.78rem; color: var(--ink-soft); }
.badge-list { display: flex; flex-wrap: wrap; gap: 10px; }
.badge-list span {
  font-size: 0.78rem;
  font-weight: 600;
  padding: 6px 14px;
  border-radius: 999px;
  background: var(--paper-soft);
  border: 1px solid var(--line);
  color: var(--ink-soft);
}

/* Plain-text trust points — deliberately NOT button-shaped (no pill, no
   border) so they read as confirmed facts, not clickable actions. */
.trust-list { display: flex; flex-wrap: wrap; gap: 10px 22px; }
.trust-list span { display: inline-flex; align-items: center; gap: 7px; font-size: 0.85rem; font-weight: 600; color: var(--ink-soft); }
.trust-list span::before { content: "\2713"; color: var(--violet); font-weight: 700; flex-shrink: 0; }

/* ---------- pricing ---------- */
.price-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: stretch;
}
@media (max-width: 900px) {
  .price-grid { grid-template-columns: 1fr; max-width: 440px; margin: 0 auto; }
}
.price-card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius-lg);
  padding: 40px 32px 32px;
  display: flex;
  flex-direction: column;
  position: relative;
  box-shadow: var(--shadow-soft);
}
.price-card.featured {
  border: 2px solid var(--violet);
  box-shadow: var(--shadow-card);
}
@media (min-width: 901px) {
  .price-card.featured { transform: translateY(-10px); }
}
.price-badge {
  position: absolute;
  top: -14px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--gradient-accent);
  color: #fff;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  padding: 7px 18px;
  border-radius: 999px;
  white-space: nowrap;
  box-shadow: var(--shadow-soft);
}
.price-card .tag { margin-bottom: 10px; }
.price-card h3 { margin: 0 0 6px; }
.price-card .price-sub { font-size: 0.85rem; color: var(--ink-soft); margin-bottom: 24px; }
.price-amount { display: flex; align-items: baseline; gap: 9px; margin-bottom: 4px; flex-wrap: wrap; }
.price-amount .amt {
  font-family: 'Archivo', sans-serif;
  font-weight: 700;
  font-style: italic;
  font-size: 2.5rem;
  color: var(--ink);
}
.price-amount .was { font-size: 1.05rem; color: var(--ink-soft); text-decoration: line-through; }
.price-amount .per { font-size: 0.82rem; color: var(--ink-soft); }
.price-note { font-size: 0.78rem; color: var(--ink-soft); margin-bottom: 26px; min-height: 34px; }
.price-card .btn { width: 100%; margin-bottom: 28px; }
.price-features { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 13px; flex: 1; }
.price-features li { display: flex; gap: 10px; align-items: flex-start; font-size: 0.87rem; color: var(--ink-soft); line-height: 1.4; }
.price-features li::before { content: "✓"; color: var(--violet); font-weight: 700; flex-shrink: 0; }
.price-features li.no { opacity: 0.5; }
.price-features li.no::before { content: "–"; color: var(--ink-soft); }

/* comparison table */
.compare-wrap { overflow-x: auto; }
.compare-table { width: 100%; border-collapse: collapse; background: #fff; border: 1px solid var(--line); border-radius: var(--radius-md); overflow: hidden; box-shadow: var(--shadow-soft); min-width: 620px; }
.compare-table th, .compare-table td { padding: 18px 20px; text-align: center; border-bottom: 1px solid var(--line); vertical-align: middle; }
.compare-table thead th { font-family: 'Archivo', sans-serif; font-size: 0.95rem; padding-top: 22px; padding-bottom: 22px; }
.compare-table th:first-child, .compare-table td:first-child { text-align: left; }
.compare-table tbody tr:last-child td { border-bottom: none; }
.compare-table .feat-name { font-weight: 600; color: var(--ink); font-size: 0.9rem; }
.compare-table .feat-desc { font-size: 0.78rem; color: var(--ink-soft); margin-top: 3px; font-weight: 400; }
.compare-table .yes { color: var(--violet); font-weight: 700; font-size: 1.05rem; }
.compare-table .no { color: var(--line); font-size: 1.05rem; }
.compare-table .partial { color: var(--ink-soft); font-size: 0.76rem; font-weight: 600; }
.compare-table td.highlight, .compare-table th.highlight { background: var(--paper-soft); }
.scroll-hint { display: none; }
@media (max-width: 780px) {
  .compare-table { font-size: 0.85rem; }
  .compare-table th, .compare-table td { padding: 12px 10px; }
  .scroll-hint {
    display: block;
    font-size: 0.76rem;
    font-weight: 600;
    color: var(--violet);
    text-align: center;
    margin: -16px 0 14px;
  }
}

/* CRM done-for-you add-on callout */
.addon-row { display: flex; align-items: center; justify-content: space-between; gap: 28px; flex-wrap: wrap; }
.addon-copy { flex: 1; min-width: 260px; }
.addon-price { text-align: center; flex-shrink: 0; }
.addon-price .amt {
  font-family: 'Archivo', sans-serif;
  font-weight: 700;
  font-style: italic;
  font-size: 2rem;
  background: var(--gradient-accent);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.addon-price .cap { font-size: 0.76rem; color: var(--ink-soft); text-transform: uppercase; letter-spacing: 0.05em; margin-top: 2px; }

/* ---------- homepage hero: measure-quote kicker + gap chips ---------- */
.quote-kicker {
  display: flex; align-items: baseline; gap: 10px;
  font-family: 'Archivo', sans-serif; font-style: italic; font-weight: 500;
  font-size: 0.95rem; color: var(--ink-soft);
  border-left: 3px solid var(--cyan);
  padding-left: 12px; margin-bottom: 16px;
}
.gap-chip-row { display: flex; flex-wrap: wrap; gap: 10px 14px; margin: 22px 0 8px; }
.gap-chip {
  display: inline-flex; align-items: center; gap: 8px;
  background: var(--paper-soft); border: 1px solid var(--line);
  border-radius: 999px; padding: 8px 16px 8px 10px;
  font-size: 0.8rem; font-weight: 700; color: var(--ink);
}
.gap-chip .gc-dot { width: 8px; height: 8px; border-radius: 50%; flex-shrink: 0; }
.gap-chip .gc-dot.c1 { background: var(--indigo); }
.gap-chip .gc-dot.c2 { background: var(--violet); }
.gap-chip .gc-dot.c3 { background: var(--cyan); }
.gap-chip .gc-dot.c4 { background: var(--pink); }

/* ---------- homepage hero: micro-label with no leading accent line ---------- */
.micro-label.no-line::before { display: none; }

/* ---------- status-colored bar-fill variants (reuses .bar-row/.bar-track/.bar-fill) ---------- */
.bar-fill.ok { background: #22c55e; }
.bar-fill.review { background: #f59e0b; }
.bar-fill.gap { background: #ef4444; }

/* ---------- small inline callout inside a .product-frame body ---------- */
.frame-callout {
  margin-top: 18px; padding: 12px 14px;
  border-left: 3px solid var(--indigo);
  background: rgba(79,70,229,0.06);
  border-radius: 0 8px 8px 0;
  font-size: 0.82rem; color: var(--ink); line-height: 1.5;
  display: flex; gap: 10px; align-items: flex-start;
}

/* ---------- "Proof, Not Promises" triptych ---------- */
.triptych { display: flex; gap: 22px; }
@media (max-width: 900px) { .triptych { flex-direction: column; } }
.trip-card { flex: 1; min-width: 0; background: #fff; border-radius: var(--radius-lg); box-shadow: var(--shadow-card); overflow: hidden; display: flex; flex-direction: column; border: 1px solid var(--line); }
.trip-shot { width: 100%; height: 190px; object-fit: cover; object-position: top; display: block; border-bottom: 1px solid var(--line); }
.trip-body { padding: 18px 20px; }
.trip-stat-num { font-family: 'Archivo', sans-serif; font-style: italic; font-weight: 800; font-size: 1.6rem; color: var(--indigo); }
.trip-stat-cap { font-size: 0.8rem; color: var(--ink-soft); margin-top: 6px; line-height: 1.4; }

/* ---------- condensed "Five Gaps" strip ---------- */
.gap-strip { display: grid; grid-template-columns: repeat(5, 1fr); gap: 16px; margin-top: 32px; }
@media (max-width: 980px) { .gap-strip { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 480px) { .gap-strip { grid-template-columns: 1fr; } }
.gap-item {
  background: #fff; border: 1px solid var(--line); border-top: 3px solid transparent; border-radius: var(--radius-md);
  padding: 18px 16px; text-align: left; display: flex; flex-direction: column;
}
.gap-item.c1 { border-top-color: var(--indigo); }
.gap-item.c2 { border-top-color: var(--violet); }
.gap-item.c3 { border-top-color: var(--cyan); }
.gap-item .gi-eyebrow { display: flex; align-items: center; gap: 6px; margin-bottom: 10px; }
.gap-item .gi-dot { width: 7px; height: 7px; border-radius: 50%; flex-shrink: 0; }
.gap-item.c1 .gi-dot { background: var(--indigo); }
.gap-item.c2 .gi-dot { background: var(--violet); }
.gap-item.c3 .gi-dot { background: var(--cyan); }
.gap-item .gi-num { font-size: 0.64rem; font-weight: 800; color: var(--ink-soft); letter-spacing: 0.05em; }
.gap-item h5 { margin: 0 0 16px; font-size: 0.82rem; line-height: 1.55; font-weight: 500; color: var(--ink-soft); min-height: 5.1rem; }
.gap-item .gi-stat { font-family: 'Archivo', sans-serif; font-style: italic; font-weight: 800; font-size: 1.4rem; }
.gap-item.c1 .gi-stat { background: var(--gradient-primary); -webkit-background-clip: text; background-clip: text; color: transparent; }
.gap-item.c2 .gi-stat { background: var(--gradient-warm); -webkit-background-clip: text; background-clip: text; color: transparent; }
.gap-item.c3 .gi-stat { background: var(--gradient-accent); -webkit-background-clip: text; background-clip: text; color: transparent; }
.gap-item .gi-label { font-size: 0.72rem; color: var(--ink-soft); margin-top: 4px; line-height: 1.3; }
@media (max-width: 980px) { .gap-item h5 { min-height: 0; } }
@media (max-width: 700px) { .addon-row { flex-direction: column; align-items: flex-start; } .addon-price { text-align: left; } }