Software alone doesn’t fix a messy CRM, an untagged content library, or a rep who ignores the recommendation. Our services exist to make sure ClarityPath actually works — and to keep it working after the first quarter.
Persona-based messaging across all four buying personas and six buying stages, grounded in MEDDIC/MEDDPICC and Gartner buying-jobs research — the same methodology already encoded in the recommendation engine.
We tag every asset by persona, stage, content type, and intent-weight, then surface exactly which combinations have no content, or only weak content. This is day-one onboarding, not an add-on.
Most CRMs don’t have clean buying-role fields populated — Economic Buyer, Champion, Technical Evaluator, Blocker. Without that data, coverage-gap detection can’t work. This service configures the buying-role data, opportunity hygiene, and webhook/API connections Light ingests from.
Most CRMs aren’t set up to reveal coverage gaps. We fix that first.
Once the audit reveals which persona/stage cells are empty, we build the missing assets — one-pagers, ROI models, security & architecture proof, competitive battlecards. The audit produces this service’s backlog directly.
Ongoing tagging of new content, quarterly re-audits, monitoring which recommendations reps actually act on, and refreshing stale assets. This is where “we sold you software” becomes “we run your GTM content function.”
The product’s value is contingent on reps actually acting on its recommendations, not just viewing a dashboard. A short, focused coaching engagement on next-best-action adoption protects the ROI story you’re telling your CMO or CRO.
